The mission of Woke Vote is to invest in the activation, long-term engagement, training and development of new organizers, and mobilization of historically disengaged voters of color.
We seek to engage registered voters in a multifaceted approach that includes: strategic social media outreach, impactful campus and faith-based outreach, social impact demonstrations, and intense mobilization (GOTV) efforts.
Emerging against the backdrop of under-resourced efforts to deliver engagement efforts in black constituencies, Woke Vote believes in the power of the people to achieve self- determination and create a force that can move an agenda of justice and fairness to the center of the American political process.
According to research explained in his book, Brown is the New White; Steve Phillips argues less than 2% of the $2B of campaign revenues raised are invested in communities of color. This under-investment has led to perpetually depressed turnout among voters of color, often driving the margins of despair and dissent many in this voter group feel toward democratic participation.
We are convinced, as the evidence indicates, the unique and enduring presence of independent leadership and a coalition of our moral institutions (including the Black Church) can be mobilized to activate, mobilize, train and unleash hundreds of thousands of Americans not only as voters but also as agents of electoral engagement strategies.
Our primary focus intends to be at the county level, given the proximity to the voters we are engaging, allowing us to create a groundswell scalable for statewide Impact.
We are compelled by certain federal and statewide elections where the intersection of our institutions and constituencies have reached a tipping point. Alabama proved what can happen when collective interests and intentional investment are driven to engage those at the margins of despair.